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WE:Moi is a hand cream brand under the mother brand of WashEasy. WashEasy is the first dishware cleaning service social enterprise in Hong Kong, providing open employment opportunities and on-job-training for disabled, with an aim leading then eventually leading to an independent and rewarding life.
Passing on the service goals of WashEasy, “WE” is the short-term of WashEasy, and representing the meaning of us and community, “Moi” is the short-term of moisture, as well as the meaning of me in french. WE:Moi implies the meaning of WashEasy and us.

https://washeasy.tungwahcsd.org/wemoi/

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BRANDING
PACKAGING
_{Design Studio}
NEVER-NEVER

(Right) Logotype design with key visual elements.

Design concepts.

Logotype details.

Illustrative exploration.

Illustration of Green Apple flavour.

Hand Cream packaging layout.

Packaging design.

Poster adaptation.