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Plant-Based Crew, a Hong Kong brand launched in 2020, offers high-quality, plant-based, dairy-free, and allergen-free foods and beverages. The brand’s youthful and vibrant identity is reflected through its “playful vegan” theme, which captures the joy of plant-based living with a lively colour palette and a logo inspired by grass outlines.
Packaging for the Cheese Range reflects this visual identity, combining geometric and organic design elements to create a modern yet approachable feel. Illustrations are a key visual feature, prominently used across social media, the website, and promotional materials to enhance the brand’s engaging and friendly image.

https://www.plantbasedcrew.com/

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(Right) Dairy-free Cheese Range.