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Plant-Based Crew, a Hong Kong brand launched in 2020, offers high-quality, plant-based, dairy-free, and allergen-free foods and beverages. The brand’s youthful and vibrant identity is reflected through its “playful vegan” theme, which captures the joy of plant-based living with a lively colour palette and a logo inspired by grass outlines.
Packaging for the Cheese Range reflects this visual identity, combining geometric and organic design elements to create a modern yet approachable feel. Illustrations are a key visual feature, prominently used across social media, the website, and promotional materials to enhance the brand’s engaging and friendly image.

https://www.plantbasedcrew.com/

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(Right) Dairy-free Cheese Range.

Plant-Based Crew brand identity.

Pizza illustration for Mozzarella Cheese Alternative.

Pasta illustration for Parmesan Cheese Alternative.

Nacho illustration for Smoked Cheddar Cheese Alternative.

Cheese Range seal pouch design.

Oat plant illustration details.

Oat Milk carton design.

Oat Milk packing design.

Brand consistency in icon design.